Technology

“INTENTclick is using the Synapse Platform from Kontera Technologies. This unique platform is the product of almost a decade of research and development and more than seven years of commercial use by thousands of publishers. Kontera’s Synapse Platform is the most accurate real-time semantic analysis available today. The Kontera Synapse Platform is able to predict intent by understanding the deep meaning of pages, and understand how web users interact with page, the various phrases on it, and how consumers are responding to similar pages across the web. Unique to the platform is the ability to dynamically determine which phrases perform best within specific topics to dynamically alter and try various key-phrase combinations. Kontera Synapse is able to detect the shifting consumer sentiments across the web and to dynamically target to the shifting interests of the “crowd”.

INTENTclick benefits from the unique algorithms, tools and methods developed by Kontera Technologies to optimize advertiser results and publisher yield. The result is the highest eCPM available in the industry.”